
Impact
Vice Reversa
With the rise of advanced skincare, Vice Reversa tapped into the demand for affordable, pain-free treatments. Their patented, crystallised serum needle patches deliver active ingredients beneath the skin, eliminating the need for costly clinic visits.

We redefined their brand expression, evolving the logo to emphasise their expertise in targeting problem areas—X marks the spot—positioning Vice Reversa as a leader in the microneedle market, and paving the way for future growth.



It’s clear that this brand is a market disrupter in the best possible way."
Chloe Gordon
Content Editor, Dieline



