Dasani

Despite maintaining a strong market share since its 1999 launch, Dasani’s appeal had begun to evaporate in the face of more visually sophisticated competitors. We collaborated with Coca-Cola’s North American design team to rejuvenate Dasani’s identity. Together, we reimagined the iconic ‘S’ as a wave and elongated the brand mark to create a more impactful presence both on and off the label. We also established consistency across all touchpoints and introduced a brighter blue for added vibrancy, injecting new life into the brand and enhancing its overall appeal.