Kitty Alice
Founder & Practitioner
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Counterpoise
Formerly known as CPW, Counterpoise offers personalised mental health support. Understanding the complexities of the mind, its practitioners focus on accessibility and empathy. We rejuvenated the brand with a bold yet playful identity that splits the name into its syllables, emphasising that any break down can lead to completion. We shifted from a clinical to a human-centric tone and created thoughtful touchpoints to encourage simple actions that support mental health in everyday life.
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