Impact

Driving appetite appeal and product quality perception up by 10%, brand engagement by 11% and brand trust by 13%.

National: Recipe Mixes

Reviving National Pride

For over 50 years, National’s been a beloved kitchen staple in Pakistan, renowned for high-quality food. However, their recipe mix packaging identity—unlike their products—was bland. Competitors were stealing customers by imitating them.

Previous Design

By drawing inspiration from the national flag of Pakistan, we created packaging that’s impossible to copy. The new identity showcases Pakistan’s rich culture through contemporary dish photography and elements inspired by the national flag.

Taxi Studio understood our business, customers, and Pakistan's culture, creating a unique, timeless design system that positions us to compete both locally and globally, exceeding our expectations."

Abrar Hasan

CEO, National Foods