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Polo
Launched in 1948, Polo was the first UK mint and has since become a confectionery classic. Nestlé tasked us with rejuvenating the brand to enhance visibility, improve range navigation, attract a younger audience and retain loyal customers.
We felt that ‘The Mint With The Hole’ had lost touch with its heritage. By revisiting the simplicity of its 1950s design, we rescued Polo from obscurity, creating a lasting identity that honours its legacy.
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