Yes!

With a growing consumer focus on well-being, there is increasing demand for products that offer nutritional benefits without sacrificing convenience and flavour. We were tasked with creating a new Nestlé brand that unites wholesome snacking with exceptional taste. Our solution? Yes! A brand name that encapsulates their promise of tasty and wholesome snacking, wrapped in a visually vibrant identity system. In collaboration with Nestlé Global Confectionery R&D, we developed the world’s first 100% recyclable paper packaging in the category, reinforcing Nestlé’s commitment to quality and sustainability.