Impact

Despite launching in the midst of the UK cost of living crisis, brand affinity scores soared by 25%.

Byron Burgers

Penning Poetry in a Bun

Since its founding in 2007, Byron has redefined the gourmet burger experience. However, over time, its brand identity became inconsistent and complex. Our mission was to rejuvenate Byron, crafting a coherent and flexible brand expression that celebrated its eclectic spirit.

Previous Identity

Emphasising their burger artistry, we devised the tagline ‘Poetry in a bun,’ perfectly capturing Byron’s promise. In collaboration with Reed Words, we developed a playful tone of voice, highlighted by George, the poetic pickle, who channels the spirit of Lord Byron himself, bringing the brand to life with wit, charm and mischief.