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Celebrations
Since its launch in 1997, Celebrations has become a Christmas staple, but it faced challenges in a highly competitive seasonal market. Our task was to reposition Celebrations as the go-to brand for celebrating any special moment year-round and attract a younger audience.
We simplified and amplified the distinctive assets of each chocolate brand to create a cohesive, playful look. By iconising the wrappers, we reinforced the ‘brand in hand’ experience, enhancing equity without losing familiarity. The new identity ensures Celebrations stands out as the year-round choice for celebrations. Whoop whoop!
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