AHA

We collaborated with Coca-Cola on its first new product launch in over a decade—a flavour-led sparkling water designed to compete in North America’s fastest-growing drinks segment. We invented a vibrant brand inspired by the product’s unique flavour combinations. The result is a bold brand expression that cuts through the noise of the over-saturated flavoured water category. The overarching strategy of ‘enlightenment’ was designed to build and protect the brand DNA whilst bringing freshness to the whole portfolio. Light-hearted campaign copy lines completed their new look with ahaplomb.