Fuze Tea

Infusing Global Consistency

Launched in 2012, Coca-Cola's Fuze Tea achieved billion-dollar status within three years, becoming a beloved brand in over 80 countries. However, as the brand evolved, inconsistencies emerged across markets. To remedy this, we created Fuze Tea’s first global visual identity system, featuring a sleek and unified design that amplifies the brand’s essence.

Previous Design

Central to this is the ‘fuze’ device, a distinctive asset that spans the entire brand ecosystem—making Fuze Tea more recognisable than ever. We partnered with Wonnacott Studio in New York, who perfectly captured the essence of Fuze Tea’s natural indulgence.