Impact

After Fresca’s Miami makeover, it became the fastest-growing brand in Coca-Cola’s U.S. portfolio.

Fresca

Broadcasting Miami Vibes

Launched in the 1960s, Fresca was a pioneer with its no-sugar, no-calorie, no-caffeine grapefruit soft drink. However, by the early 2000s, its identity had shifted toward artificiality. Coca-Cola tasked us with rejuvenating the brand to position Fresca as the natural alternative to traditional soft drinks.

Previous Design

We drew inspiration Miami’s iconic Art Deco style, resulting in an identity that appealed to both young and old(er) audiences. Launched with no above-the-line marketing, Fresca experienced a remarkable resurgence, becoming the fastest-growing brand in Coca-Cola’s U.S. portfolio.