Anna Luisa Marzocchi
Creative Strategy Marketing Director, The Coca-Cola Company
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Mezzo Mix
Since 1973, Mezzo Mix has been Germany’s favorite cola and orange mix drink, but its visual identity needed elevating to match its iconic status. Our mission was to rejuvenate this beloved brand while honoring its heritage.
We collaborated with Rob Clarke to craft a refined logotype that resonates with both loyalists and a new generation and introduced the fluid ribbon—a distinctive asset that communicates ‘the Mezzo mix’ throughout the design system.
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