
Heather Macleod
Marketing Director, Tim Hortons
Tim Hortons: Holiday ’24
As Tim Hortons’ global design partner, we had one mission: make holiday magic—with joyfully triumphant results.
This year’s festive range isn’t just a seasonal celebration; it’s a milestone. The first-ever holiday collection built from the brand’s new visual identity, the system we crafted earlier this year to unify and future-proof Canada’s most iconic brand.
At the heart of it? Timbits. More than a snack, they symbolise connection, little bites of joy bringing people together. Inspired by the passion of Tim Hortons fans, we designed a holiday collection brimming with warmth, nostalgia, and a little extra delight for the season of giving.










