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Tim Hortons: Identity
With over 60 years as Canada’s largest restaurant chain, Tim Hortons has evolved into a global brand with 5,600+ locations across 16 countries.
Renowned for its coffee and donuts, Tims needed a master brand architecture to unify its diverse offerings and empower further growth. We developed a cohesive design ecosystem to enhance its identity while supporting its ‘Always Fresh’ brand positioning.
Taxi Studio immersed themselves into Canadian culture to create something truly iconic."
Shira Bell
Global Brand Director, RBI
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