Oana Vlad
Vice President Global Brand Strategy, The Coca-Cola Company
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Coca-Cola: Share a Coke
‘Share a Coke’ aimed to foster team spirit during the Fall Football season, uniting friends, fans, and rivals across Pro and College NFL teams in the USA. We devised a football helmet that integrated the iconic contour bottle into the facemask, serving as a unifying symbol across cans and multi-packs. The design system allowed for hyper-local customisation, featuring logos from 53 college teams and six professional teams, driving deeper emotional connections with Team Coke.
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