Impact

Instigating a move toward a more sustainable future, resulting in 100% recyclable packaging and a UK Green Business Award.

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Glengoyne

Elevating Craft Credentials

In a category where own brands are stealing share from established brands, we were tasked with elevating Glengoyne’s premium whiskies. Glengoyne has an unusually unhurried approach to crafting single malt whisky, one that defies commercial norms.

Previous Design

So, time—or rather, the unimportance of it—became the central idea for our radical brand rejuvenation. Meticulously crafted (horologist-approved) clock hands indicate their new tagline: ‘Every Hour Appreciated. Every Minute Savoured.’ Signature elements support this philosophy throughout the brand world. The result is a harmonious range of premium, painstakingly crafted whiskies in bespoke secondary packaging that minimises environmental impact.