Moose Cider

After redesigning Moose Cider, Thailand’s first home-grown cider brand, Siam Winery tasked us with promoting it in Bangkok, where alcohol advertising is strictly prohibited. We capitalised on the brand’s identity as ‘The Bold One’ by creating an immersive experience centred around its target audience. Our solution was to host ‘The MixMash,’ a music and food fusion festival in the trendy Pathum Wan district, which sold out, successfully engaged the audience, and received a write up in Wallpaper* Magazine.