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Carlsberg: København
Carlsberg UK tasked us with creating a ‘placeholder’ limited-edition design during their global brand repositioning. We developed three Scandi-inspired patterns representing Carlsberg’s iconic ingredients: barley, hops, and their innovative brewer’s yeast. We then adapted the illustrations for festivals—the result was a 6% increase in sales and the distribution of 475,000 recyclable paper cups across four major UK summer music festivals.
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