Natalie Matti-Brown steps up as General Manager

Taxi Studio appoints Natalie Matti-Brown as General Manager to continue global expansion

A trusted leader since 2017, Matti-Brown steps up to scale Taxi Studio’s commercially impactful approach worldwide.

Taxi Studio has promoted Natalie Matti-Brown to General Manager. The promotion builds on a year of momentum and gives Matti-Brown a wider remit to scale that approach. Reporting to CEO Ryan Wills, Matti-Brown will lead the senior team and accelerate the studio’s global growth following major new-business wins - so clients see faster time-to-impact, the business scales more efficiently and teams have clearer ownership.

 

As General Manager, Matti‑Brown will lead the senior leadership team and department heads, ensuring projects have the right people, the right focus and clear accountability. She will connect the board and the studio, spot risks and opportunities early, and keep decisions moving so teams can deliver their best work, faster. She will also expand the studio’s resourcing capability to improve utilisation, forecasting and time‑to‑staff.

 

Ryan Wills, CEO, Taxi Studio, said:“I’m genuinely delighted to see Natalie step into the role of General Manager. She has an exceptional ability to pair real commercial rigour with deep care for our clients. Under her leadership, we’ve taken on complex, multi-market challenges and delivered work that creates measurable impact. This promotion gives Natalie the scope to scale what’s already working brilliantly: strong relationships, clear strategic thinking, and a relentless focus on commercial results. It’s a big step for Taxi Studio, and a hugely deserved one for Natalie.”

 

Matti-Brown joined Taxi Studio in 2017, became Client Services Director in 2020, and has led major global relationships including The Coca‑Cola Company (AHA brand creation and launch, Costa’s move into ready‑to‑drink and the Minute Maid portfolio architecture), along with Fresca’s North American refresh, and projects for Mars, Amorepacific and Tim Hortons. As Client Services Director, Matti-Brown grew multi‑year accounts (including Coca‑Cola, Nestlé and Nestlé Health Science), improved Taxi Studio’s client relationship function across account and project management, and led an agency‑wide audit to measure and improve effectiveness.

 

Natalie Matti‑Brown, General Manager, Taxi Studio, said:“Taxi Studio’s edge is impact. We bring our in‑house experts in early, go deeper into the category and strip out friction so decisions happen faster. My job is to scale that discipline - tighter briefs, earlier alignment between strategy and design and clear goals - so our work continues to drive commercial impact while our people thrive.”

 

In the past year, Taxi Studio has secured three major global new‑business wins, moved into a purpose‑built studio in Bristol to collaborate faster and smarter, and earned Best Places to Work recognition for the second consecutive year. Taxi Studio is also a certified B Corp, underscoring its commitment to rigour and responsibility as it expands.

 

Taxi Studio will shortly announce a new Client Services Director, who will report to Matti‑Brown and support continued growth.