On the Origin of the AI Species

It’s not the biggest of agencies that survive, nor the smartest; it’s the one most responsive to change. 

 

I have a greying beard. So, I feel fully justified in evolving Darwin’s famous theory. The creative industry is undergoing seismic shifts, largely driven by technological advancements. To understand the magnitude of this change, let’s rewind to 1839—to Darwinian times—and the introduction of the Daguerreotype which (according to a quick double check on Google) did this: Creates images more quickly, with a more photographic aesthetic, and with greater availability for display or publication.

The Daguerreotype was the first practical photographic process that democratised image creation and presentation. Sound familiar? Bursting into prominence last year, Artificial Intelligence—despite quietly underpinning our technology tools for years—has ignited a creative explosion that’s reverberating throughout every corner of our industry, and beyond, heralding the most significant, exciting (and daunting) technological evolution the world has ever seen.

 

At Taxi Studio, we embrace new technologies, recognising their potential to enhance creativity and improve the efficiency and impact of our work. As early adopters, we’ve defined a set of laws for AI engagement in a bid to: A. help stave off a dystopian future. And I. ethically guide us through this period of exploration and evolution of our craft. Here’s our Five Laws of AI Governance:

 

Augmentation

We’ll only use AI as a tool to enhance our capabilities; the essence of our creativity will reside in human imagination and intuition.

 

Guardianship

We’ll scrutinise our AI outputs, addressing and rectifying any unintended biases or distortions.

 

Confidentiality

We’ll never share any confidential client information within AI tools or platforms.

 

Transparency

We’ll be open regarding the use of AI in our creative processes. Clients will be informed about any AI integration in our work.

 

Finalisation

We’ll uphold the value of human craft and artistic expression via our internal team and partner network to produce creative ideas and assets.

 

We’re all embarking on a journey into the great unknown, and as we venture into this brave new world, we hope other industries will adopt similar principles, because if parameters are not firmly in place we might all be answering to robots in the not-too-distant future.